Greetings from Italy! Week 2 of the European Innovation Academy (EIA) focuses on creating the business and revenue model, developing the marketing strategy and launching the marketing campaign, and building the minimum viable product. This builds up to the EIA Startup Expo on Friday, where we travelled to Rome to launch our product and business idea, and received feedback and areas of improvement. Overall, most of the feedback we received were positive.
We had the opportunity to do some sightseeing in Rome on Saturday before we headed back to Turin, where we spent the Sunday further exploring Turin with our team. We visited the Mole Antonelliana building in Turin, the tallest unreinforced brick building in the world.