Greetings from Italy! Week 3 of the European Innovation Academy (EIA) focuses on improving the marketing campaigning, developing an IP protection plan, creating a funding strategy, and preparing for pitching on Friday, where the top 40 teams got to pitch to investors. One of the teams with an SUTD student managed to get into the top 40 teams, and then made it further into the top 12 teams in the grand pitching round where they got to pitch in front of over 500 people, followed by an interview for the local media.
After EIA, we will have a few days before we return to Singapore. These few days will be spent travelling both within Turin and to nearby cities using Italy’s comprehensive train network.